by Brittany Rae
January 20, 2020
Original article available here.
American Launches Inclusive Line of Adaptive Clothing
American Eagle has quietly been changing the fashion game.
Not only do they sell inclusive clothing in a wide range of sizes, they now sell adaptive clothing for those with special medical needs. And honestly? They're all cute as hell.
American Eagle has really changed.
Right under our noses, it seems!
Gone are the days of feeling excluded from fashion brands. American Eagle and Aerie have come to embrace everyone, and that strategy is proving to be incredibly lucrative for them.
Empowerment and body positivity are at the core of their success.
From Aerie's decision to stop airbrushing or photoshopping their models to American Eagle's massively expanded size range, things are rapidly changing for the retailer.
They've proven that inclusivity equals money: Aerie has posted double-digit sales growth a few years in a row now.
Check this out.
Their website allows you to see how their different jean sizes look on different models. You can choose 00, 6, 12, or 22 and see how the jeans fit on variety of body types!
First up: Adaptive Underwear.
As you can see, it's specially designed to clasp open and closed, as opposed to being removed the old-fashioned way. It allows anyone to transition in and out of clothing, no matter their physical abilities.
Next: the Abilitee Soft Sleeve.
It's designed to protect your skin from sun exposure, skin irritation, and chafing. It also comfortably holds IV lines. Also? It's cute.
You can match that with: the Abilitee Insulin Pump Belt
Keep your insulin pump, meds, phone, or headphones secure with the built-in pocket.
They even make ostomy bags.
Last up: The Abilitee Cath Clip.
AE's instructions say: "Used to secure dangling tubes, caths, and cords. Open the clip, gather the excess tubing, place between the two layers of straps, & close the snaps. Then, open the clip and attach it to a shirt or bag."